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Business owners and web developers have witnessed how search engine optimization (SEO) can dramatically turn things around for a company and reap benefits. Being visible in search results has become part of the goals of those who maintain a website, and SEO plays a major role in ensuring that this happens, although sometimes it takes a long time to achieve this.
Unfortunately, some people don’t want to play the waiting game and resort to using dubious, unethical and outright tactics, hoping to get away with a good search engine ranking. In this article, we will discuss two types of SEO: white hat and black hat.
The difference between good and bad
The main difference between the two lies in the techniques used when trying to improve the search engine ranking of a website or web page.
Good SEO is described as the process of achieving high search engine rankings by using techniques that comply with search engine guidelines. On the other hand, bad SEO tries to improve the placement of search results in ways that are not only misleading, but also against current search engine guidelines. This kind of SEO strategy is used by website owners who want instant popularity rather than long-term investment.
Scandalous techniques for bad SEO
Right off the bat, let’s get one thing straight: No one should use bad SEO. Here is a list of bad SEO techniques that some desperate website owners and developers use:
Keyword stuffing
Keyword density plays an important role when it comes to ranking well. However, it should be limited to only between 2-3%. Keyword stuffing is like loading a page with so many keywords that results in a poor user experience.
Mirror websites
This happens when a person hosts multiple websites with very similar content, hoping to attract the attention of search bots and increase their chances of higher search rankings.
Concealment
This happens when people create two versions of a page: one for search engines and one for visitors. This is done by maliciously redirecting site visitors to a different IP address.
Effective good SEO techniques
The following techniques are highly recommended to help boost any website’s search rankings while still complying with search engine standards:
The website should load and look as it should.
Cheating your visitors and leads will never lead to a good result.
Website content and images should be properly made for the satisfaction of the online user, not for search engine spiders. The customer’s needs should be paramount in terms of SEO, not just focusing on how to attract search engines.
Creating quality content drives more people to a website and alerts search bots that your website is recommended for placement on a search results page.
We want to help businesses achieve their search engine ranking goals by using ethical and sound strategies in line with industry standards. Along with our affordable SEO packages, our team of SEO experts will ensure that your online reputation builds to better sales and brand recognition.
Closing words
Business owners know that success doesn’t happen overnight. They should strive to provide the best products and services and use experts who can provide the right marketing strategies along with good SEO techniques that will ultimately drive traffic to their websites.
